Ask a hundred different women for the best anti aging cream and you'll probably get a hundred different answers.

What works miracles on one person's skin may do nothing for another. Apart from skin type - we all have different budgets and varying levels of knowledge about anti aging creams.

So how do you go about picking a great anti aging skin cream that works for you from the literally hundreds of thousands of products on the market? Here's five practical tips to help you narrow the search:

Choose a brand you trust.  Go for a physician backed brand or a major company like Estee Lauder or Clarins who pump massive amounts into anti aging research and development.  Physician or dermatologist designed anti aging cream is the big new thing in skin care.  Companies like: MD Skincare, Skinceuticals, Obagi, Dermalogica, Kinerase and Dr Brandt are all great examples. 

Look for high levels of active ingredients. A good anti aging cream works because it is full of highly active ingredients at levels that have an anti aging effect on the skin.

You also need an anti aging cream with a good delivery system - for instance nanoparticles or microencapsulation - so the ingredients are absorbed quickly and are allowed to work. Better brands generally put better active ingredients and delivery systems into their anti aging creams.  Unfortunately, this tends to mean the better products cost more - but that isn't always the case.

Buy online for the best choice of anti aging cream. You don't have to see and feel before you buy if you trust the brand and the ingredients.  Good online shopping sites have easy returns policies if it really doesn't suit you.  Online you have time to look at a range of anti aging creams - you don't just get stuck with the one brand the department store sales assistant is pushing. Prices are lower, availability of brands is better and shopping is very secure nowadays.

Look at customer reviews in forums and shopping sites. Obviously there are some people just out to be critical and contraversial - but you'll spot those by the way the review is written. Also bear in mind that there's no such thing as a 'one size fits all' anti aging cream. But a large majority of satisfied (sometimes ecstatic) customers has to be a good thing.

Oh - and don't forget sites like this one. I follow my own rules when it comes to recommending one anti aging cream over another. I go for the best brands, high levels of active ingredients, good delivery systems and great customer reviews in beauty forums and online sites. And all my picks are from top online sites.

Take a look at my current top picks for best anti aging creams to give you some ideas.

I spend a lot of time looking - so you might as well take advantage!

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