You must have caught something of the buzz around one of the hottest anti wrinkle creams to hit the market last year - Freeze 24/7 Anti Wrinkle Cream.

Freeze 24/7 products have been shown on just about every TV network and in all the beauty magazines that are worth getting into.  Naturally the publicity avalanche really started with an extensive feature on Oprah including a live demo. 

But is it just the result of an amazingly successful public relations campaign or does this stuff really work?

On the face of it the claims from the manufacturers seem unlikely.  The Freeze 24/7 anti wrinkle cream apparently "melts away" wrinkles, reduces the appearance of acne scars, rosacea and enlarged pores, is a safe alternative to Botox and gives the skin a plumper more youthful appearance.  Not only that but it does all this in a matter of minutes.

Most of us at this point would normally walk away laughing.  But you have to take seriously the research behind this anti wrinkle cream, the impressive results from clinical trials, the prestigious awards Freeze 24/7 Anti Wrinkle Cream has won and - most importantly of all - the reactions and testamonials from satisfied customers.  

Freeze 24/7 pitches itself as a botox alternative.  The science behind the cream is based on wrinkle relaxing technology - the same approach botox takes but without the pain or side effects.  Unique among botox alternatives however, Freeze 24/7 uses GABA - the body's natural muscle relaxer - in conjunction with a magic mix of other highly active ingredients to produce the anti wrinkle effect.  

The company submitted the anti wrinkle cream to independant clinical testing and results were remarkable - 100% of testers reporting significant reduction in wrinkles and lines.  Clinical trials seem to have been reproduced in customer reactions if the reviews I've seen around the forums and on beauty sites are anything to go by.

Freeze 24/7 Anti Wrinkle Cream should be applied after cleansing and exfoliating on completely dry skin.  According to the reviews I've read - it's important to use very small amounts of the product and to pat it on the skin lightly.  If you're too heavy handed you'll get flaking.

You'll need an anti aging cream or moisturizer on top and you may be better to stick with the recommended moisturizer from the same range - Freeze 24/7 Ice Cream Double Scoop - which sounds good enough to eat and also comes with great reviews.  Try the limited edition Miracle Kit for a complete set of tester size products that all work together.

Don't forget the anti wrinkle effect of the cream is short lived - maximum 24 hours as the name suggests.  The cost is fairly high for a small 1 oz pot so you may prefer to make this a special occasion product. 

Just remember to get home before it wears off! 

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