Why cosmetic surgery isn’t enough

In the anti aging battle – many women consider that cosmetic facial surgery is the only real answer.  An anti aging cream just isn’t a radical enough solution.

This may have been true in the recent past but the anti aging skin care market has moved on. There’s been something of a revolution in anti aging skin care in the last five years or so.

Suddenly every sought after plastic surgeon you could think of has brought out their own anti aging skin care range.

Seems odd at first glance – if facial surgery really does deliver the goods and make you look younger why would plastic surgeons bother to get involved in skin care?

Mostly, of course, it’s because many plastic surgeons developed skin care to help their patients heal as quickly as possible after the surgery.

The aim was to get their patients to heal quicker after plastic surgery.  So plastic surgeons became experts in developing anti aging creams, face serums, gels and masks to heal and repair skin.

Plastic surgeons weren’t tied by the same limits as manufacturers of over the counter anti aging products. Plastic surgeons were able to prescribe topical creams with large amounts of the most active ingredients they could find.  The emphasis was on results.

Then something interesting happened. Skin care technology and knowledge moved on so dermatologist and plastic surgeons were able to develop anti aging creams which crossed the boundary from merely ‘cosmetic’ to ‘pharmaceutical’.

Something called a cosmeceutical was created.

Cosmetics merely enhance or improve the appearance of skin – pharmaceuticals change the skin from within. Cosmeceuticals are somewhere inbetween – highly active ingredients delivered to deeper layers of the skin with a much higher level of effectiveness than ever imagined before.

“You can get rid of a turkey gobbler and take out bags, but surgery cannot give you the succulent soft skin you had in your twenties.”

Dr Greg Brown, plastic surgeon and creator of Revive Skincare

The point of all this is that dermatologists and plastic surgeons know that only anti aging skin care products can restore and repair the structure of the skin itself. Plastic surgery can remove sagging skin but it can’t rejuvenate the skin left behind.

That’s one of the reasons that aggressive plastic surgery can look so weird – older skin stretched tighter to mimic youth.

Nowadays no good plastic surgeon would operate on a patient without recommending an intensive skin repair program afterwards – usually with their own products.

Increasingly a lot of plastic surgeons and dermatologists have stepped out of the office and into the online store selling their own creams to customers as well as patients.

It seems that many top plastic surgeons now believe that the secret of younger looking skin lies in anti aging skin care rather than more plastic surgery!