If you're still looking for the Boots No7 anti aging serum in either its British form (Protect and Perfect) or its US equivalent - Restore and Renew - the good news is that it's in stock at last!

Recently the exhausted Sales Assistant in my local Boots - five miles away - said she wished she could have £1 for every time someone had asked her for the product.

New stock had arrived in large quantities a few days previously and had sold out in a matter of hours.

The normally neatly stacked shelves were all but bare of anything with the Boots No7 logo on it. Wearily she referred me to the online store where I could "place an order and wait my turn".

If I was old enough to remember I'm sure I'd be taken back to the days of food rationing in the war years.  Perhaps the government will be issuing coupons soon.

Finally, today I was able to order Protect and Perfect from the UK online store (UK customers only). Boots is allowing one purchase per customer but this is the first time in recent days that they've had stock at all.

For US customers - although still not in stock at Target or CVS, Amazon has found a supplier of Restore and Renew and has the product in stock and available to purchase now. 

So - while you wait for your order to arrive, I found some more information on the serum and I thought I'd share it with you.

Protect and Perfect was originally developed in 2003 by a team of 20 cosmetic scientists in the Boots laboratories - lead by Dr Steve Barton. It was Steve Barton who had first become enthusiastic about the success he had seen with sun-damaged and wrinkled skin when treated with peptides.

Barton developed a serum unique compound with silicone, antioxidants and lipo-pentapeptides together with extract of white lupin flower. The team ran tests on 100 women and got fantastic results. Protect and Perfect was then launched in 2004 and became a consistent good seller in the No7 line.

"let's be honest here: this is not a miracle cream. It's not plastic surgery. It will, however, reduce lines and reveal younger looking skin. It does what we tell you it will do: it makes you look the best you possibly can for the age you are."

Steve Barton, Senior Development Chemist, Boots No7 

What will be interesting is how well the Restore and Renew Serum  does when judged by the massive number of new customers who finally get to buy it. 

Provided we all keep our feet firmly on the ground - as recommended by the makers - then the product should do what we've been told.  Sky high expectations on the other hand are bound to be disappointed!

If you want to keep updated on the latest developments with Restore and Renew don't forget to type in your email address in the subscribe box at the top of the page.  You'll get updated articles delivered straight to your in-box, 

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