Among the mass of anti aging serums on the market, Dr Brandt's new Lineless Anti-Glycation Serum stands out because it targets a process you probably aren't even aware of.

We all know that sugar is bad for the figure but did you know how much damage it does to your skin?

Sugar is sticky stuff to eat and it's no different when the sugar is absorbed into the body's cell structure. Sugar molecules in the skin cells stick to protein fibers and glue them together. The result is that the fibers become stiff and brittle and skin loses it's natural elasticity. You've probably guessed the rest - wrinkling, sagging and UV damage are all much, much worse.

This horrible process has a scientific name - glycation. It's not news to dermatologists - the effect of sugar on skin aging has been talked about for a while. But now a leading dermatologist has produced a serum which specifically targets the effects of glycation in the skin.

Dr. Brandt’s new serum aims to reduce the effects of glycation by strengthening the collagen and elastin fibers which form a supporting network in the skin's structure. It's a bit like a mattress - elastin and collagen are the coils holding it all together and giving it bounce and spring.

Strong and resilient elastin fibers are essential for firm, supple and toned skin. Applying the serum morning or evening after cleansing and toning will slow down glycation and restore youthful bounce and tone according to Dr Brandt.

Predictably this serum isn't a budget buy - but if it does what it says then around 3 months supply at $90 isn't daylight robbery in my book!

As it's such a new product - there are no reviews yet. But Dr Brandt - both the man and the brand - have an excellent reputation and his products are usually ahead of the anti aging game. He's a big favorite among the celeb crowd and - probably more importantly - he's also highly respected by skin care scientists worldwide.

An anti aging serum is a definite must-have nowadays and the Dr Brandt Lineless Anti-Glycation Serum is an excellent new product to try.  But remember - give it time to do it's magic. No anti aging serum can give you younger looking skin overnight.

And stay off the Krispy Kremes if you really want to reduce the sugar damage!

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